Building a universally recognized brand.
Thin is in and the demand for down has never been greater. Yet the process of using down is just as complicated as it ever was. Thindown represented a new path forward. Advanced. Efficient. East to use. A chance to make down as form-fitting as nature intended. It was time to put the age-old inefficiencies to rest and create a better way to use down. We introduced the world’s first down fabric.
STRATEGY | POSITIONING | LOGO | ID SYSTEM DESIGN | BRAND MESSAGING | CREATIVE DEVELOPMENT | WEBSITE | VIDEO & POST PRODUCTION | INVESTOR MATERIAL | CONTENT PRODUCTION