THEY GROW SO FAST

IDEAS INTO BRANDS

The world is full of great products, tools and services, yet not nearly as many great brands. Why? Because brand marketing can be elusive, expensive and, let’s face it, pretty hard to do. What’s important is finding a creative partner who knows how to get it right. For over two decades, our team members have helped grow some of the world’s most iconic brands – shepherding them through every cultural shift, whether stylistic, psychological or technological. Here are some recent examples of brands we’ve been helping to shape and grow.


 
 
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Branding the fight against nut allergies.

Studies show that introducing your baby to peanuts at an early age can help reduce the risk of allergies by as much as 80%. From brand naming to packaging to e-commerce site and content creation, we’re working with parent non-profit Edesia Nutrition to make MeWe a hit at retail, Amazon and beyond. MeWe launched 3/15/19 and has already secured major retail distribution and been selected to join Chobani’s prestigious incubator program. See the website

STRATEGY | POSITIONING | NAMING | LOGO | ID SYSTEM DESIGN | BRAND MESSAGING | PACKAGE DESIGN | CREATIVE DEVELOPMENT | E-COMMERCE WEBSITE | DIRECT MAIL | PR KIT | SOCIAL CONTENT | INVESTOR MATERIALS | TRADE SHOW BOOTH

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Building a universally recognized ingredient brand.

Thin is in and the demand for down has never been greater. Yet the process of using down is just as complicated as it ever was. Thindown represented a new path forward. Advanced. Efficient. East to use. A chance to make down as form-fitting as nature intended. It was time to put the age-old inefficiencies to rest and create a better way to use down. We introduced the world’s first down fabric.

STRATEGY | POSITIONING | LOGO | ID SYSTEM DESIGN | BRAND MESSAGING | CREATIVE DEVELOPMENT | WEBSITE | VIDEO & POST PRODUCTION | INVESTOR MATERIAL | CONTENT PRODUCTION

 
 
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Righting the wrongs of healthcare technology.

It’s been a long decade for healthcare. The technology that once promised to simplify patient care has brought more issues than anyone anticipated. More compliance. More regulations. More distraction. Innovaccer knew there was only one way to defeat the beast. By making full use of all the data providers have worked so hard to collect. It was time to usher in a new era for health tech. Out with the old. In with Innovaccer. See the website here.

STRATEGY | POSITIONING | LOGO | ID SYSTEM DESIGN | BRAND MESSAGING | CREATIVE DEVELOPMENT | WEBSITE | VIDEO | CONTENT PRODUCTION | TRADE SHOW BOOTH

 
 

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Giving voice to music based treatment.

Music can save your mortal soul. This is the finding of revolutionary new treatment center, Recovery Unplugged. Our job is to build this revolutionary drug and alcohol rehab facility into a national chain capable of saving thousands of lives each year. For us, that began with a clear, focused message designed to connect with our audience. And it goes something like this: there’s no greater tool than music to trigger self-awareness and shape new behaviors. Recovery Unplugged uses the power of music to steer clients away from a life of addiction and give them the fuel they need to follow a path to sustainable recovery. When your disease is life or death, there’s one question that matters: what track are you on?

STRATEGY | POSITIONING | LOGO | ID SYSTEM DESIGN | BRAND MESSAGING | CREATIVE DEVELOPMENT | WEBSITE | INVESTOR MATERIALS | CONTENT CREATION | VIDEO & POST PRODUCTION

 
 
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Introducing DTC Pre-sex screening.

Sexually transmitted infections have have been reported in record numbers. College students are particularly vulnerable and the situation is getting only get worse. We decided that the best way to stop STIs from spreading was to keep them from happening in the first place. Instead of focusing on the getting tested after sex, we encourage young men and women to “Stay Sexy” by screening for STIs before sex. “Binx Before” was soft launched 6/19 and so far, the response has been spectacular.

STRATEGY & POSITIONING | BRAND MESSAGING | ID SYSTEM DESIGN | CAMPAIGN DEVELOPMENT | VIDEO & POST PRODUCTION | DIRECTING | OUT OF HOME | SOCIAL CONTENT

 
 
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Dorm door hangers (front and back):

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