OfficeMax “Elf Yourself”

 
 
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“Best Ever Social Media Campaigns”

- Forbes, 2010

“Arguably the Most Successful Viral Campaign in History.”

- The Age, 2013

 
 

Activision “Wolverine”

Video games based on movies that are based on comic books tend to, well, suck. This one didn’t. The challenge was to convince cynical gamers that the first person gameplay would far exceed their expectations. 

 

Extended Stay Hotels “Relaxation”

“Operating in a crowded category, burdened with a generic brand name, Extended Stay will, for the first time in its history, stand out in a crowd.” – Bob Garfield, AdAge

 

J&R “Since 1971“

 

Virgin Mobile