When Ari was inducted into the Advertising Hall of Achievement, he dedicated his award to me. In fairness, nobody's been watching my husband’s career like I have. I have witnessed the record-breaking award wins, the all-star creative lists and the countless interviews and articles.
Serious or silly, his work always manages to move me. Like his “Body Bags” campaign for ‘Truth’ which left an indelible mark on a generation of teens and was just named one of AdAge’s 15 best of the 21st century.
The Ikea “Lamp” commercial, which took home the Cannes Grand Prix and Grand Clio. The work he did for the U.S. launches of both the Mini Cooper and Virgin Mobile. And of course, the Elf Yourself phenomenon that resurfaces every winter.
Looking at his body of work, you might think that Ari is a bit rebellious, and yes, that is partly why I married him. But I think what really drives him is his belief that every brand has a voice. And I know he won’t stop working until it’s been found (just ask his friends and family members). It’s the reason why he was named a 40 under 40, why we’ve got cabinets full of awards at home that he won’t let me put in storage and why clients repeatedly ask for Ari’s help to solve their toughest brand problems.
It’s no secret that balancing both career and home isn’t always easy for my husband. Which may explain why I’m the one writing his bio.”
– By Roneet Merkin
Highly regarded for her creative ambition and integrated expertise, Clair has been delivering award winning content and multi-platform experiences for over 20 years. Her work and guidance has been instrumental to both global agencies and world-famous brands. In addition to leading production teams for JWT, CreativeFeed and Cliff Freeman, Clair has produced brand-defining work for companies like Microsoft, Diageo, Johnson & Johnson, Cadbury, Macy’s, Coke, Sears/Kmart, Jet Blue and Fox Sports, to name a few.
Clair has brought new revenue opportunities to clients and agencies alike and spends much of her time developing partnerships with best-in-class creative resources from strategy to production. She excels at curating talent and orchestrating process, all while managing relationships with clients and partners.
Regardless of the size of the agency or project, Clair approaches with an entrepreneurial mindset, ensuring efficiencies and a streamlined process. She thoughtfully guides a vision that results in effective, high-quality content. Quick to solve complex assignments, her passion is making it happen.
That includes finding the best skateparks to venture off w/her 15 year old son. You will also find her kayaking on the hudson or off on the running trails with her dog.
See more of Clair’s work at Clairgrupp.com