Metlife Superbowl “Anthem”
As stadium host, MetLife was planning to run a commercial just before kickoff. Something that would call attention to the brand and capture the anticipation of the moment. ARI was given three days to concept, eight weeks for production and thirty seconds to capture America’s hearts.
The spot was pre-launched on Mashable, where it was shared 92,000 times in under 48 hours. Business Insider called it, “Everything that’s good about America.” Best of all, it scored us game seats.